001.SANDRO PARIS – Press release – AW22 Collection
2022
Copywriting and layout of a press release to present the Fall-Winter 2022 collection to the media and partners.
The project involved selecting and optimizing visuals, creating a clear typographic hierarchy, and harmonizing graphic elements in line with Sandro's elegant and contemporary identity.
Role: Copywriting and graphic design
Tools: Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Type : Print / Publishing
002.NOTSHY Cashmere – Lookbook SS252024
Artistic direction for the shoot, comprehensive post-production brief, and final layout of the diptychs. In keeping with the spirit of the collection—an elegant, light, and romantic silhouette—I took care to enhance each visual while maintaining the fluidity and freshness characteristic of summer cashmere according to the NOTSHY universe: a modern and independent woman, graceful and free of expression.
Role: Shooting art direction, quick post-production, layout
Tools: Adobe InDesign, Photoshop, Lightroom
Type: Print / Editorial lookbook
003.NOTSHY Cashmere – Lookbook AW24 2023
Complete layout of the Autumn-Winter 2024 lookbook, including the integration of look details, final selection of photographs, and harmonization of visuals to ensure a fluid and aesthetic reading experience. Work on typographic balance, information hierarchy, and graphic consistency to reflect the elegant and bohemian universe of the collection.
Role: Graphic designer – layout & visual selection
Tools: Adobe InDesign, Adobe Photoshop, Lightroom
Type : Print / Editorial lookbook
004.NOTSHY Cashmere - Summer Sticker Series2024
Design and illustration of a series of stickers in summer colors to enrich NOTSHY's visual universe and create engaging content on social media. Work on fluid shapes, playful typography, and a sunny palette to reflect the lightness and freshness of the season.
Role: Graphic designer – illustration & design
Tools: Adobe Illustrator, Adobe Photoshop
Type: Print / Stickers
005.Bompard Paris - Atelier Bompard Press Release2022
Writing and layout of a press release presenting the Atelier Bompard collection of cashmere accessories, made in France. Selection and optimization of visuals, creation of an elegant and balanced layout, and typographic harmonization to reflect the brand's artisanal excellence and refined universe.
Role: Graphic design & copywriting
Tools: Adobe InDesign, Adobe Photoshop
Type: Print / Publishing
006.NOTSHY Cashmere – Newsletter For the love of blue2024
Complete design of a newsletter based on a monochrome blue theme: selection and harmonization of visuals, writing of texts, creation of the template, and production of mockups.
Layout designed to highlight the pieces in the collection while reflecting the elegance and freshness of the NOTSHY universe.
Role: Graphic design, copywriting & layout
Tools: Adobe Photoshop
Type: Digital / E-commerce
007.NOTSHY Cashmere – Fall/Winter 2024/2025 Collection Kit2024
Participation in the design of a template for the collection kits: assistance with content writing, selection and optimization of visuals, and graphic layout.
Selection of the most visually striking pages, organized to maximize aesthetic impact, regardless of the initial order, in order to present the collection in a coherent and attractive manner.
Role: Graphic Design & copywriting
Tools: Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Type: Print / Commercial publishing
008.Master's Project – Fashion Trends2023
As part of the Fashion Trends course, I worked on developing trend boards based on a given keyword. This project led me to analyze and interpret the chosen universe through visual mood boards, searching for references from designers, models, and cultural exhibitions that made sense to me. The goal was to translate an abstract concept into a coherent and inspiring graphic universe, highlighting the links between fashion, image, and visual culture.
Rôle: Image research, graphic design & layout
Tools: Adobe InDesign, Photoshop
Type: Student project – Trend boards
009.Master's project – Digital Techniques for Fashion : Jil Sander2023
As part of the Digital Techniques for Fashion course, the brief was to imagine a new accessible brand inspired by the world of a premium fashion designer. I chose Jil Sander and analyzed her history, positioning, and stylistic codes in order to extract the iconic elements. The project then focused on creating a suitable visual identity and designing the first graphic elements of the brand. The goal was to translate the minimalist and refined essence of Jil Sander into a contemporary and affordable version.
The complete project is 38 pages long: the selection presented here brings together the most representative and impactful visuals.
Role: Conceptual research, strategic analysis & graphic design
Tools: Adobe Illustrator, InDesign, Photoshop
Type: Student project – Visual identity
010.DRAEGER Paris – AI visual searches for website redesign2025
As part of the website redesign, I conducted a series of visual searches using artificial intelligence tools to propose creative alternatives to product shoots, which had become increasingly rare. This work generated inspiring visuals consistent with the brand's universe and explored new artistic directions suited to its collections and identity.
Role: Artistic direction & visual research
Tools: MidJourney / Photoshop / InDesign
Type: Internal project – creative exploration