009.Master's project – Digital Techniques for Fashion : Jil Sander2023
As part of the Digital Techniques for Fashion course, the brief was to imagine a new accessible brand inspired by the world of a premium fashion designer. I chose Jil Sander and analyzed her history, positioning, and stylistic codes in order to extract the iconic elements. The project then focused on creating a suitable visual identity and designing the first graphic elements of the brand. The goal was to translate the minimalist and refined essence of Jil Sander into a contemporary and affordable version.
The complete project is 38 pages long: the selection presented here brings together the most representative and impactful visuals.
Role: Conceptual research, strategic analysis & graphic design
Tools: Adobe Illustrator, InDesign, Photoshop
Type: Student project – Visual identity